HOW TO #POWERUP YOUR MARKETING CAREER
Of all the business processes, marketing has probably changed the most over the last 100 years. The famous 4Ps model of 1960 hardly features on the starting line for the marketers of today who can personalise communications with the click of a button. But evolutions in thought and technology mean nothing if the people sitting behind the desk implementing strategy don’t have the knowledge and desire to improve their own skills.
Without getting back in the classroom themselves, where can #SchoolMarketers go to quench their thirst for knowledge?
LISTEN TO PODCASTS 🎧
Podcasts have become every marketer’s best friend. Not only are they a great channel for marketers to engage audiences, but they’re also a fantastic way to get creative ideas. Better still, you can tune in on the commute, in the bath or even whilst clearing the email inbox on a chilled Friday afternoon.the lowdown on new technology, hear from thought-leaders and be inspired with
Delving into design and leadership, Method in the Madness is a favourite of our Creative Director, Tim. Some of the world’s most renowned marketing and creative leaders talk about their creative process in a refreshingly honest and open way - perfect to help your planning for the new school year.
This straight-talking pod comes highly recommended from our social team. Covering everything from starting a business, increasing email subscribers and developing full-blown digital strategies, this podcast has you covered.
The Interactive Schools Podcast
Where better to go for #SchoolMarketing than the experts themselves?! Let our team take you through the ins and outs of social media.
READ A BOOK (REMEMBER THOSE?!) 📚
Marketers are busy people, which is why blogs have become the go-to place for strategic and creative insight. However, we shouldn’t overlook the role of books in personal development. A good book can provide detail, tangible examples and even question the reader’s own practice, which is something digital content can often miss.
Schools thrive on word of mouth recommendations and Contagious really helps the creative juices to flow. Ben, our marketing manager, read Contagious cover-to-cover in a day and still refers to it when trying to solve those problems that need a bit of extra inspiration!
Our very own Dan Price gave this book five stars, but he wasn’t alone! Most of the team have read this one and, even though it was written nearly 40 years ago, still feels fresh and relevant to the modern marketer.
TAKE AN ONLINE COURSE 👨💻
Online courses and webinars provide a fantastic opportunity to get practical advice on a range of topics. Interactive Schools’ #WednesdayWebinar series attracts a great crowd of committed marketers who are eager to improve their understanding of social media, creative strategy, analytics and everything in between. Whether there’s a certificate on offer or just a pat on the back, engaging with more formal learning is a fantastic way to ensure your school is ahead of the game.
Packed full of fantastic courses, Google’s Digital Garage is a great way for marketers to upskill in digital marketing, leadership and strategy. Members of the Interactive Schools team can regularly be found taking a quick course over lunch to inspire them for the afternoon!
Our #WednesdayWebinar series is a fantastic way for our clients to stay ahead of the game in school marketing. Our clients choose the topics and we do our very best to help out.
ATTEND A CONFERENCE 🔊
Conferences are a great way to find out what leading marketers are up to in their own organisations. As well as hearing from real experts, it’s a chance to meet like-minded people and meet companies with solutions that can help to make your working life easier. In the lockdown world, conferences have gone digital and the team at Interactive Schools have put together an event on Thursday 25th June for those #SchoolMarketers who need some inspiration ahead of the new school year.
Our #PowerUpConference features experts from leading US enrollment organisations, marketers and Principals from top independent schools on both sides of the Atlantic and Interactive Schools’ very own creative strategists.
Peter Baron - Chief Member Relations Officer, Enrollment Management Association
Lauren Castagnola - Director of Communications & Community Relations, Westover School
Jillian Conway, Associate Director of Marketing Communications, Pine Crest School
Emily Cretella - Marketing Strategist & Storyteller, Cursive Content
Gregg Ledbetter - Head of Enrollment, Pulaski Academy
Vivien Valenzuela Mallick - Director of Admission Operations, Phillips Academy (Andover)
Rick Newberry - President, Enrollment Catalyst
Rob Norman - Best Boy, InspirED School Marketers
David Tuttle - Director of Enrollment Management, Westover School, & President of the Board of Directors, Small Boarding Schools Association
Chris Wheeler - Principal, Monkton Combe School