STORYSCORE™
RATING
#InspiringSchools to share their story
As the leading creative storytelling agency for schools in the world, we care about every story, shared by every person, at every school, on any social media platform, ever! (Wow, that’s a lot of caring!) How do you measure your overall storytelling success, and benchmark against other schools?
In order to shine a light on what is meaningful on social media, we decided to get our data scientists and technical analysts to pull every platform apart, and then throw it into a blender with our social media expertise and strategy. The #StoryScore™️ Rating Algorithm was born.
We are not keeping this a secret [SEE DIAGRAM], as we want schools to work on their storytelling & content strategy and really engage with their community. For this first release, we are only ranking schools on X and Instagram.
Hashtag in Bio
If you do not have a relevant hashtag (#BrandedHashtag preferred of course) in your social media bios, you will quickly miss out on an easy 3% towards your score!
Engagement Rate
Look at how many followers you have on each platform, then on average how many of them like what you are posting? Time to cleanse your followers, or post better content.
Hashtag Rate
We love a good hashtag (#BrandedHashtag preferred of course), as they bring relevancy, context and discoverability to your posts. Are you using these on every post?
Values Rate
How many of your posts include any of your school values? Or are they just empty words on your website or poster in the school reception? Start using them, and living in to what you stand for!
Story Rate
How often do you post, and what is your ‘posting per pupil ratio’? Bigger schools should be sharing more content.
WANT TO FIND OUT MORE?
f you would like to see the detail behind your school #StoryScore™ Rating, or update us with your new school values, please reach out using this form.